Artsz.org

“Beauty lies in the eyes of the beholder” is very true to the profiles that are required by upcoming models and actors. To get noticed by agents, advertisers, producers and movie makers the first attraction would be the visual impact. What you look like in the photos is what the photographer makes of the portraits. With technical gizmos and digital photography he can work wonders on the original package and present a flawless one to the viewer. Skin, figure, and attitude come alive with beauty and aplomb on the celluloid. This gives the job producer confidence in his protégée at least where the appearance is concerned.

One does not have to go far, as the designer’s mind is the greatest tool in graphic designing. The ability of the designer to create a visual impact and put it on a base is the creative ability of the designer to draw the viewer’s attention to the product. Even if the designer is provided with the basic concept of what is required, he converts it into his own form of depiction and presents it to the viewer.

Sometimes sketches and scripts are provided to the graphic designer to give him a picture of what the client has in mind. But here again it is up to the designer to choose the most suitable one’s to complete the final graphic design.

Computer graphic designing gave the designer the option to view the effects of the layout immediately without putting it down on the final material. However, traditional tools like pencils, markers and sketch pens are still used to give the basic ideas to the designer before he finally puts it down on the computer.

Certain software applications are indispensable to the graphic designer and this brings the computer back into the priority tool for the graphic designer.

The Graphic Design Artist is a technically qualified designer who has a flair for innovative presentations. No matter what the subject is he derives his inspiration from the material that is presented to him to work on. He can visualise his client’s requirement with the basic platform that is provided to him and expand on it to create a visual endorsement of the product. Technically a graphic design is a visual communication that conveys a combination of words and pictures to the viewer.

Several different categories of work go into the creation to form a complete final visual effect. The graphic artist has to put together photos, illustrations, words and bring together all this in a harmony of eye catching presentation. This is a specialised category of work that comes under the information technology umbrella and needs specialised training.

The photographer is an artist in his own rights, who can see a myriad dimensions through his lens. He can create his own invention with his techniques or portray the original effect if he desires. The modern day equipment gives a lot of leverage to the photographer who can play with his photos and give them a magnitude of proportions to suit the mood and the requirement. The photographer is a creative artist with a flair for imagination which he uses with a particular image. He can change things according to the prerequisite of the use of the photo.

As Ansel Adams says ‘In my minds eye I visualize how a particular … sight and feeling will appear on a print. If it excites me there is a good chance it will make a good photograph. It is an intuitive sense an ability that comes from a lot of practice.’